Statements about Justice

Table of Contents Introduction To Kill a Mocking Bird The Merchant of Venice Conclusion Works Cited Introduction For many years drama has been used as a means of altering social perception with regard to various social issues. For example, literature on the issue indicates that effective use of drama can change student attitude towards various pervasive issues such as bullying (Belliveau, 136). In this report an analysis will be performed on two classic texts to identify statements about justice woven within them. It is hoped that such statements can be crafted into plays and used to teach social justice throughout society.Advertising We will write a custom essay sample on Statements about Justice specifically for you for only $16.05 $11/page Learn More To Kill a Mocking Bird In this text one of the statements about justice that becomes apparent as the story builds is the presence of racial prejudice in Maycomb (Lee, 25). This is made evident by obse rving the description provided in the text about the trial of Tom Robinson. The accused is a black man and has been charged with the rape of Mayella Ewell, daughter of Bob Ewell. Despite the fact that there is little evidence that can conclusively prove guilt of the accused, the court proceeds to find him guilty and sentences him to prison. The manner in which the trial is carried out and the judge’s attitude indicate that the trial of a black man especially in a case against a white lady was influenced to a large extent by expectations of the community instead of the facts. Further the reaction of the town people towards Atticus and his family after his decision to represent Tom indicate the existence of racial prejudice in the Maycomb community. Another statement on justice that appears in the text is the lack of fairness in the Maycomb community. In the course of the trial it becomes apparent that despite the fact that Mayella has been raped and bruised, her bruises could only have been caused by a left handed individual (Lee, 26). The text proceeds to establish that her Father, a drunkard is left handed and most likely is the perpetrator of the crime. This unfair trial is embarrassing to people such as Ms. Maudie who decline to attend (Lee, 26). Such suggestions in the text allow the conclusion that the text exhibits the absence of equality in provision of justice in Maycomb. The people of Maycomb as portrayed in the text indicate that the community was not established in equality. This is witnessed in the scene that describes the common and respectable folk of the town ganging up and making an effort to lynch Tom Robinson. This attempt is only thwarted with the intervention of Atticus which sees him branded a â€Å"nigger lover† (Lee, 61). This fact is further pointed out in an analysis of the facts of this era that indicates that during this period over 600 similar incidents were reported (Lee, 61). It is also indicated that these events we re perpetrated by normal and respectable town folk alike in a bid to maintain the superiority of the Anglo Saxon race (Lee, 61). This information only goes further to prove the veracity of the story in relation to the era.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the story also provides a good example of statements about justice in the actions of Boo Radley. Following the embarrassing trial Bob Ewell vows to take revenge on Atticus and his family for allegedly damaging his reputation. In the events that follow an enraged Bob Ewell attacks the children Scout and Jem in a secluded spot (Lee, 69). In the confrontation that follows an unknown stranger comes to the children’s aid and saves the day. This unknown stranger turns out to be the reclusive Boo Radley. In the course of the text this character has been portrayed as a reclusive individual lurking behind the shadows. Thi s action by Boo to protect the rights of the innocent provides a bold statement about justice. Unfortunately in the process the attacker is severely injured and looses his life providing us with a situation that provides a mild statement on punishment of the guilty. The Merchant of Venice In the tragic comedy depicted in this text the theme of prejudice is indicated in the action of Antonio towards Shylock. In the text, Shylock, is in the business of lending money with interest to people of the town. Antonio is a rich merchant and also on occasion lends money to the town folk without interest. It is possible that the anti Semitic attitude Antonio exhibits by spitting on Shylock is as a result of unscrupulous business practices (Stevens and Shakespeare, 33). The Jews in Europe during this era were shrewd business people and as a result there was much envy between them and the local population. The text also provides scenes that depict unfairness in society. This is witnessed in the t ext illustrating an encounter between Antonio and Shylock in a hearing on the debt owed by Antonio. On this occasion Shylock behaves unfairly probably in revenge for a past disagreement (Stevens and Shakespeare, 33). The section of the text describes how Basanio upon hearing of his comrade’s dilemma rushes to his aid. In an attempt to resolve the issue Basanio offers to settle the debt by offering two times the principal amount. Shylock promptly refuses this offer stating that the contract between him and Antonio allows him to extract a pound of flesh as compensation. Shylock in a statement that exhibits his unfairness by refuses to accept the offer by Basanio and insists on the extraction of flesh to repay the debt (Stevens and Shakespeare, 34). It should be noted that by law the duke is entitled to arbitrate and must see to the honoring of a contract. The duke is therefore bound by the contract despite Shylock’s unreasonable demands. This shows the degree to which th e society regards the importance The duke being bound by the contract accepts the efforts of intermediation by Balthazar. This Balthazar happens to be Basanio’s bride who in disguise makes a clever attempt to arbitrate (Stevens and Shakespeare, 134). The Duke by conceding to this option shows fairness in standing firm in enforcing a legal contract.Advertising We will write a custom essay sample on Statements about Justice specifically for you for only $16.05 $11/page Learn More As earlier stated the Duke plays a role of the highest legal authority in the land. If the Duke were to allow Antonio to breach a contract that was legally made in his presence it would set a bad legal precedence. For this reason the Duke is forced to stick by the law with regards to contracts. Fortunately for Antonio the clever plot by the impostors reveals a flaw in the legal contract. It is established that though the contract allows the extraction of flesh it makes no mention of blood (Stevens and Shakespeare, 166). The impostors thus demand that Shylock extract the pound of flesh without drawing any blood or risk forfeiting the debt. This scenario also provides another example of fairness. Shylock having been adamant in receiving his due in the manner stated in the contract is unable to enforce it in the manner stated. What follows is Shylock grudgingly accepts defeat and accepts to receive cash payment in lieu of the debt. However, since he had declined it the law now requires he forfeits the full amount (Stevens and Shakespeare, 170). This also portrays a statement about fairness. The text also provides a statement on prejudice on the occasion when Jessica, Shylock’s daughter elopes with Lorenzo (Stevens and Shakespeare, 64). The young man, Lorenzo is a Christian and Jessica elopes with him taking a substantial amount of her father’s wealth in the process (Stevens and Shakespeare, 64). This fact that his daughter will convert to Christianity causes Shylock much anger suggesting his dislike for Christians. This fact is supported by Shylock’s statement on meeting Antonio describing his dislike for Christians (Stevens and Shakespeare, 28). Conclusion In this report the discussion presented has attempted to provide information that reveals various statements about justice woven into the text. Both texts can be used to represent communities around the world and their relations. It is possible that through observation of these communities and how they relate we too can learn to improve our present situation. It has been reported that arts, especially drama can be a good medium for creating awareness and altering perceptions about perverse social issues. It is hoped that through the analysis of these texts our schools may be encouraged to seek new means to educate the young generation on social issues.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Belliveau, George. â€Å"An Art Based Approach to Teach Social Justice: Drama as a Way to Address Bullying in Schools.† International Journal of Arts Education 3.2 (2005): 136-165. Print. Lee, Harper. To Kill a Mockingbird: Blooms Guides: Comprehensive Research and Study Guides. New York: Infobase Publishing, 2010.Print. Stevens, John, and William Shakespeare. The Merchant of Venice. Clayton: Prestwick House Inc, 2005. Print. This essay on Statements about Justice was written and submitted by user Lauryn T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Last Rajan Essays

The Last Rajan Essays The Last Rajan Essay The Last Rajan Essay the maker of Glaceau VitaminWater. Not bad for a purchase made just nine months earlier. This is a transformed Tata, says Rajeev Gupta, managing director of private equity shop Carlyle Advisory Partners. The global push began four years ago. After a roc? biggest carrier of international phone calls. With its $91 million buyout of British engineering frm Incat International, Tiata Technologies now is a major supplier of outsourced industrial design for American auto and aerospace companies, with 3,300 engineers in India, the United States, and Europe. frst decade as chairman, Tata commissioned a sweeping The crowning deal to date has been Tata Steels review to plot strategy, including a study comparing India with China. He was struck by the sheer audacity of Chinese projects. Whether they built a port or ahighway, they did it big, the kind of scale that caused skepttcs is over the top, he saYs. Bu[ o it. lndia, he concluded, should should Tata Group. By levercgin9 into rurb $13 billion takeover in April of Dutch-British steel giant Corus Group, a target that would have been unthinkable just a few years ago. In one swoop, the move greatly expands Tata Steels range of finished products, secures access to automakers across the United States and Europe, ochargo ^n ; :1ii: r*ii: iffiitf:iij and boosts its capacity fivefold, with mills added in Pennsylvania and Ohio. leagues Now, a new gambit may catapult Tata into the big of global auto manufaCfu? ing: The company is said to be weighing a bid for Jagiar Cars and Land Rover, which Ford Motor Co. wants to sell. On top of all this, 372 Brief lntegratiwe Case 2 The Last Rajah: Ratan Tata and Tata,s Global Expansion 373 Building an oryanization with a coherent vision and major deals and pushed for acquisitions capable of succeeding in so many industries and so many such as Corus. The ventures lnto passenger markets, though, is a daunting cals and telecom are his task. Asia has wrtnessed babies. And Tata is rnstrumental the rise of many soup-to_nuts in hatching new busi_ behemoths that thrived nesses, bouncing ideas gleaned when economic tides were from his travels to manag_ high, such as Koreas Daewoo, ers for. follow_up Thailands Char. oen Pokphand, and Indonesias Salim Ratan Tata serves another Group. Most eventually fell vital function: While at ease apart. The leal test for Tata, with lawyers and inves tment too, is likely to come when bankers, he remains firmly Indias boom abates and bat_ planted in the developing tles for talent and market share world. He is a passlonate pl-o_ invol ving both aggr. essive motel of corporate social responsibilitv. Indian r. ivals and deep-pocketed a mission that multinationals intensify dates to the group,s founding But unlike most other Asian groups, ,Tata in the 1SZos by Tatas greatalready has grandfather, Jamsetji proved it can survrve turmoil Tata. The founder w as a proneering and constantly reinvent industrialist, philanthropist, itself, says Harvard Business and fervent nationalist who School professor. Tar. n traveled to the United States with Khanna, who has closely studied a swaml, meeting the the group for a decade. tycoons of the day. He opened AI the center of the emptre is India, s hrst textile mill, in Tata himself. An ar. chi_ large part to wean Indians tecture graduate from Cornell from their industrial dependUniversity in 1 962, he ence on Britain, which until then serves as the gr. oups chief dealmaker had miIed much of the vrstonar. y, and spir_ subcontinent,s cotton and then itu al cement. He joined the company, shipped the high-cost cloth after college, then back to the colonies. Tata offered steadily rose thr. ough the ranks. worker. benefits such as He took over 16 years child care and pensions long before ago-after the death of his gregarious most companies in uncle, J R. D. the West, and later one of Jamsetji s Tata-just as India began dismantling sons helpecl bankroil decades of socialista young Mahatma Gandhi while style business controls. Tata has he agitated in South overseen sharp downsizAfrica for the rIghts of immigrant ing, ris? plunges into auto Indians. manufacturing and telecom, To thjs day, the Tata Gloup and a transformation of the r. mains devoted to good conglomerate s insular and works: Charitable trusts own lethargic management culture. 66 percent of the shares in Now he wants to prove parent Tata Sons, and many of its Tata companies can c ompete companies fund gr-assin the rich West as well roots antipoverty plojects that seem as in the unpredictable but far lemoved from hugely promiOing markets of their core businesses. Ask the developi ng world. Whats the chairman to name mole, Tata wants to set gloups the biggest challenges and he quickly the group solidly on a path to achieving all this befo? cires two: Talent, and retaining he retires. our value system as we get bigger. and more diverse. We have The barrel-chested tycoon to rncrease the management hasn,t named a successor. or bandwidth, and with the same said when he plans to step ethical standards. ,, down. He,ll t* iO in Decem_ He also concedes that the gr. oup be? , but he still has a vicelike is much less focused handshake, and associates than he envisioned back in are amazed at his command 1991, when he pledged to pare of nomb. , and technical it from details of the various Tata scores of companies to companfr. fri_r. es his fail_ . just a dozen did dump marginal businesses-cosmetics or so. Tata ure to designate a successor all the more disconcerting. cement-but pants, and Some even quesrion entered letail, telecom, biotech, wherhe? hi. ,t;;:tuiriigtrt and others spur the Today, Tata Group . ,V/ho compnses nearly 100 companies will U tti 4uf,;rorries one i:ups breakup. with 300 subsidiaries in 40 businesses. veteran insider. ,,Will there even be u-. noul leader? ,, Slimming the group down is Tata to oversee the gr. oup. y at a company museum. rough gener. tions of parsi escended from persians. one ar. ea where set out to do,,,he admits. I have not succeeded in what I d childless_and his siblings. It His r-eclusive half_brother, tail chain, but it,s unclear Succession ,,is a problem,,, volved in more issues than does step down, Ratan Tata hough he and other family of shares in Tata Sons, the h controlling stakes in its three half_sister. s aren,t s key units including Tata inrimarely inr4plved in all nesses His hope is that Tata s unorthodox structurc will give individual companies the agility to respond to new opportunihes and ill. ats. The organization is a lot lighter than a Wester. n conglomerate, says Alan Rosling, a Bliton who s pearheads international expanston for Tata. There is no central sftategy. We don t even have consolidated finan_ cial statements, The group is bound together by the small staffs of Tata Sons and another holding company, Tata Industries. These two chaired , by Ratan, provide strategic vtslon, control the Tata brand, and lend a hand on big deals. And Tata Sons can raise cash to launch new busi_ or help fund purchases such as Corus. In 2004 ]t 344 Part 3 lnternational Strategic Management in pulled in $1. 3 billion by floating a 10 percent share the companYs home b time capsule of a more city of genteel coloni urld, hukd from the $40 million a Year sup even though it emPloYs residents. And in its agreed Iesembles a I age, a leafY wide boulesPends some to early retirement got full pay until age 60 and lifelong health care. Tata Steel also spends mlllions annually on education nearby health, and agricultural development plojects in 800 a dusty outpost villages. In Sidhma Kudhar, for instance, of whitewashed stone houses with thatched roofs the crop 32 families until two years ago subsisted on a single a nonintrusive manner. The chief steward, though, cleally is Ratan Tata He jatlopha bushes seedlings for future income, as well as now whose ieeds can be used for biofuel Most childlen village has attend classes in the reftrrbished school, and the tllee televisions, powered by Tata solar units that also supply clocks. strike at Tata Motors Pune plant, militant unionists of the assaulted Tata managers and occupied a section city. higher-cost operations u*stion will the test now that Tata loads the Indian steeland absorbing Corus weaken malgins One key If you Put a gun Tata is what to do with Cotus mills such as the one at port Talbot in Wales, which employs 3,000 workers Tata says had better take the gun Im not moving. uraman, But the u it, says Muthpeople Ive ever Tata Steel Talbot to have to cut jobs. and broke the strike aft and the milita nts. While he doesnt look hes one of the toughest A delegation of 20 Corus labol reps known. The transformation of Tata Steel illustrates his impact obal In the early ompetition, antiquated P entation . *itl or1- Leahy. But how will own We comichael they be able to translate those prin- calls Muthuraman. Over the yeats, Tata cut the workforce from 78,000 to 38,000 and spent $2. 5 billion on modernization A decade later, Tata Steel had become one of the worlds efficient and profitable producels and began to most acquire rivals. Ratan was the chief architect of the Coius deal, says Muthuraman. I was worried about the conmagnitude and the amount of money But he instilled Because Tata is one of the few big fidence. The strategy: ore steelmakers with its own abundant coal and iron produce raw steel at low cost in India and reserves, it can then ship it to Oorus first-rate mills in the Vyest to make finished products. But Tata Steel highlights the challenges of balancing Old World ways w ith New Economy realities Jamshedpur TheY ciples into the British and European context? couldnt answel that' A bid fol Jaguar and L even more daunting challe give Tata a luxurY bland an would be an uPhill climb to r which was damaged bY sha Tata executives, who wont c and Land Rover, have dow United States, citing the hig mitments in emerging m mall cars under the Rover years amid comPlaints abou once made onlY trucks, sur cess of the Indica, an affor grief lntegratiwe Gase 2 The Last Rajah: Ratan Tata and Tatas Global Expansion 375 from scratch and rolled out in the 1990s. The Indica is now Indias number-two car and is selling well in South Africa, Spain, and Italy. Tata also will soon stafi exporting cars and trucks through a venture with Fiat (FIA) and is eyeing a similar project in South America. The company had another big hit in 2006 with the Ace, a bare-bones truck for less than $6,000. Tata already is boosting its output from 75,000 minitrucks to 250,000. energy giant British Peffoleum (BP), supplies buildings in Germany with rooftop solar-electric systems. But in developing nations, the company sees a vast market in bringing affordable power to villages that are off the power grid. The company has introduced low-cost, solar-powered water pumps, refrigerators, and $30 lanterns that bum for two hours on a days charge. And it has fitted 50,000 homes with $300 systems that can power two lights, a hot plate, a fan, and a l4-inch TV. But this is a drop in the ocean, says Tata BP Solar CEO K. Subramanya. We ought to be touching millions. There is little question that the opportunities for Tata in India and abroad are staggering. But can the group succeed on all these fronts simultaneously? The interesting dilemmas will come when the Indian economy slows and some Tata affrliates inevitably stumble. Future managers could look at expensive burdens such as Jamshedpur and rural-development projects as tempting targets for cuts when times get tight. Tata companies could lose interest in low-cost goods for the masses without a passionate promoter as group chairman. And the group could take a tougher look at businesses to spin off. For the foreseeable future, though, these are nonissues. Though Tata vows that he wont carry this on endlessly, he says he will stay on at least two years beyond when he chooses a successor. So he seems likely to fulfrll the last big item on his agenda: building a network of companies capable of tluiving in 21st-century global competition while still adhering to traditional values long after the departure of Ratan Tata. Strrrnlrles Ratans big passion, though, is the one lakh car. (One lakh is 100,000 rupees. And that many rupees equals about $2,500. ) Since the mid-1990s, he has wanted to develop reliable but supercheap vehicles, a project he believes could ultimately revolutionize the auto industry and make India a major economic power. Tata personally supervised the project and traveled frequently to Tata Motors development center in Pune to check on progress. Originally he envisioned a fundamentally new kind of vehicle-one made of plastics, for example, that didnt even resemble what we think of today as a car. He concedes that the spartan, oval-shaped model to be launched n early 2008 doesnt meet his lofty aims. Its made of steel. And it looks like, well, a car. To get the price to $2,500, engineers shrunk the size and stlipped out frills such as reclining seats and a radio. There is not a lot of innovation, he says. We didnt reinvent the business. Tata has similar ambitions to reinvent solar energy. Tata BP Solar Ltd. , a $260 million venture with British Go-Go Tata Since beginning a global push four years ago, lndias once-plodding Tata Group has expanded aggressively at home and abroad in a wide range of industries. Some of its major holdings: Building a new car plant and sharply boosting output of its small truck, the Ace. A new venture with Fiat will co-produce 1 50,000 cars and 250,000 trucks annually. The biggest gamble: a $2,500 peoples carto be launched in 2008. s7. 2 $490 BILLION MILLION l+260/0l (+36%) TATA STEEL Bought mills in Singapore, Thailand, and Vietnam, and is now expanding in lndia. With its $13 billion purchase of Corus, Europes No. 2 steelmaker, capacity should reach 50 million tons by 2010, behind only Arcelor Mittal. $6. 6 $923 BILLION MILLION (+ee%) +33%) TATA CO N SU TTANCY SERVI CES Biding the software and tech services outsourcing boom, TCS has grown explosively in the past five years. Now its developing its own software for $4. 2 $930 = z BILLION MILLION transportation, retail, finance, and other industries. All figures for fiscal year N4ar 31, l+41%l l+43%l 2007 ) ,,, 37lo 0uestions for Review Part 3 lnternational Strategic Management l. How do the Tata Gr. oups strat egies in its home market differ from its international ventures? Do you think joint ventures are essential for Tatas future success? 2. What haye been Ratan Tatas most important strate_ gic initiatives for the company? Should his succes_ sor follow in his footsteps or pursue new paths for growth? 3. V/hat risks might Tata face in its global expansion? How might it manage their risks? Source: Reprinted with special permission from pete Engardio, . ,The Last Rajah: Indias Ratan Tata Aims to Transform His Once_Stodgy Conglomerate Into a Global Powerhouse. But Can It Thrive After He Steps Down? with Nandini Lakshman in Mumbai. BusinessWeek, August 2, 2007. Copyright @ 2007 by rhe McGraw-Hill Companies, Inc.

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).

Health Insurance Matrix Assignment Example | Topics and Well Written Essays - 1250 words

Health Insurance Matrix - Assignment Example However, these payments are only released once an individual has cleared a deductable amount. This is usually an annual payment that ought to be cleared before discharges takes place. Who pays for care: The consumer and the insurer pay for care. This sort of arrangement is known as coinsurance and may be 80% of the total medical charge (Goodman, 2008). Consumers are expected to pay for the remainder as well as extra charges that arise from a physician’s charge. In this scheme, insurers determine what is reasonable and usual for medical services under consideration. They will consider inflation as well as market rates for this. If a provider charges more than normal, the consumer will also pay for the difference. Access Structure: One of the key advantages of indemnity cover is that it has open access. Here, consumers have the liberty to select a healthcare provider of their choice. They do not require special referrals to a network of medical practitioners. Such a mechanism is quite useful to patients with lifetime diseases like cerebral palsy. They are also suitable for individuals with little concern for healthcare costs. How patients are affected: Patients can benefit from greater flexibility under this model. Since the plan is non-networked, persons who require specialized care gain a lot from it. They also pay for services only after accessing healthcare services so reimbursements are understood. Conversely, financial costs are quite high as out of pocket coverage and deductibles are included. Furthermore, this plan places caps on what one can get throughout their lifetime. It even determines rates and what is a reasonable charge. How providers are affected: The major pros for providers under such a scheme are that they get to provide quality care. They are not under pressure from a gatekeeper on the services they can provide. They have the freedom to charge what they see is fit. Conversely, they lack a set standard against which to charge

The Aesthetic Images and Wonderful Meaning of ''In Praise of a Snail's Essay

The Aesthetic Images and Wonderful Meaning of ''In Praise of a Snail's pace'' - Essay Example Goodman connects with her audience through using aesthetic images and wonderful meanings as well as rhetorical devices. In order to displaw her unhappiness with today’t busy society, Goodman uses aesthetic imagery and wonderful meaningl. She offers, â€Å"There are rituals you cannot speed up without destroying them† (Goodman, A21). This tells of her sadness that anyone would think to send an emaid to a grievind widow. Through this, she sows a new thought in hee readerss minds. This is that any methoe of cold communication, â€Å"continuous partial attention† (Goodman, A21), about such an important issue would by damagind. She believes that it would not be helpful tn makg the widow feel better. Her statement about â€Å"hyperactive technology† (Goodman, A21) once again gives hee readers an image of negativity about n lifeless object. She clearly gets her point across about the dangers of e-communication with this imagery. To better reach her audience, Goodma uses rhetorical device, or which the greatest is the simile  sShe does this when she compares - condolence e-mail to â€Å"serving Thanksgiving dinner at a fast-food restaurant† (Goodman, A21). â€Å"These are rituals you cannot speed up† (Goodman, A21). The reader knows that is would be terribld to share an important dinner in such a place. She also attempt, to gaig sympathy from hee readero through the uss of slanting efforts to show her negative views about the subject. This is carried oue through thy use og quotes from Linda Stone that support her goals. Goodman also seems upbeat about possible improvements in society. â€Å"People are searching for ways to slow down and listen up† (Goodman, A21). This is a positive sign than people may be relying less and less on e-communication. When she surmises that people neet more attention these days, she is emphasizing that there is a deep need for closeness in society. By com paring attention to an

Ethical and Legal Issues on the Internet Essay Example for Free

Ethical and Legal Issues on the Internet Essay Plagiarism is probably the main concern when it comes to blogging and academic assignments. Should it be our responsibility to minimize plagiarism, yes it is. Academic Integrity helps keep higher learnings foundation strong. That is why it is very important to minimize or even try to eliminate plagiarism. Academic integrity surely includes issues like cheating and plagiarism, copyrights, patents, intellectual property. But it concerns the way in which we present ourselves to the community of which we are a part of. Its the obligation of students, administrators, faculty, and staff, to come together to educate students for personal and social responsibility. Schools offer to the learning community information about academic and research integrity, the responsible conduct of research, and about the ways in which our individual actions have an effect on our participation with, a vibrant and creative academic and social community. Plagiarism, the use of anothers words, ideas, data, or product without  appropriate acknowledgment, such as copying anothers work, presenting someone elses opinions and theories as ones own, or working jointly on a project and then submitting it as ones own. Cheating, the use or attempted use of unauthorized materials such as annotated or instructor editions of the course textbook, information, or study aids; or an act of deceit by which a student attempts to misrepresent academic skills or knowledge. Fabrication is the intentional misrepresentation or invention of any information, such as falsifying research, inventing or exaggerating data, or listing incorrect or fictitious references. There are ways for responsible blogging; as long as people can be ethical and follow them blogging may become more credible. First Bloggers should check their facts before blogging. It is so simple to produce and share content why not make sure it is 100% facts before sharing. Bloggers should respect all copyright laws, people associate online content with public domain content which can get the blogger in hot water. Bloggers should include links to a more detail source of the material that is being written. Giving credit where credit is due is very important in responsible blogging. The blogger should always reference their sources, this practice is important under an ethical point of view, but also give the reader a place to get the main source of facts.

My Life Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Every person in life must go through changes in their lifetime. Some are drastic changes and some are minor changes, but either way, a person must learn to cope with all of sorts of them. Change can take the best out of someone or it can bring the worst out in someone, for example, going to a new school, getting a new haircut, anything can make a difference in a persons life. In my situation, the most enormous change must have been coming to the United States with my family and trying to adjust to a new lifestyle.   Ã‚  Ã‚  Ã‚  Ã‚  While growing up in a family of five people including myself, coming to a new country was a horrid experience. Being ten years old myself, things became harder while living with 4 other people, especially when they are all counting on you. Similar to Edite’s life, my first few years in the U.S. became difficult to deal with, considering how I was only a ten year old girl doing things for my family that a normal ten year old child would not do, for example, translating television to important phone calls, it became overwhelming.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the problems, which I dealt with for the first few years, were very consistent. Everyday things such as, watching a movie or watching a sitcom became more of a headache than a relaxing moment. I would spent the program translating what people are saying rather than watching it for myself and being able to enjoy it. Since I was the only one in t...