The Effect Of Information Security On Worker Performance

13 NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Learner: Steven R Michaud CMP9600B Dr. Comprehensive Exam Leaner?s Comments: . Faculty Use Only Ph.D. Degree Concept Paper The Graduate School Version: January 2013 ? Northcentral University, 2013 Effect of Information Security on Worker Performance Concept Paper Submitted to Northcentral University Graduate Faculty of the School of Business in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY by STEVEN R. MICHAUD Prescott Valley, Arizona July 2015 Table of Contents Introduction 1 Literature Review 1 Background Information on Theory and Research 1 IS-TPPs Research Problem 5 Discussion and†¦show more content†¦concepts, hypothesis, etc...). The Discussion and Findings section expounds upon the relationship between theory and research, as well as, how research contributes to theory and how theory relates to concepts such as paradigm and model. Furthermore, the section contains information on how theory can be used to explore the effects that InfoSec technologies, policies, and procedures (IS-TPPs) have on individual productivity. The final two sections Recommendations and Conclusions briefly summarize recommendations from various researchers in the InfoSec field and draws conclusions as they relate to theory and the IS-TPPs research problem. Literature Review In line with the Torraco (2005) recommendations, this section is organized thematically, providing background information about theory and research, as well as, the IS-TPPs research problem. Background Information on Theory and Research When it comes to defining theory, researchers assign a number of means meanings, have numerous views, and define varying criteria (Gay Weaver, 2011). In fact, differences of opinion are not limited to the definition of theory; but also, (a) the nature of theory; (b) the criteria for establishing good theory; (c) its purpose; and, (d) the best method for theory-building (Gay Weaver, 2011). Why are there such differing opinions about theory? Gay

Cultural Diversity Free Essays

Understanding and Celebrating Cultural Diversity in America ` Many people mistakenly use phrases such as â€Å"American culture,† â€Å"white culture,† or Western culture,† as if such large, common, and homogenous cultures exist in the United States today. These people fail to acknowledge the presence of (1)cultural diversity, or the presence of multiple cultures and cultural differences within a society. In reality, many different cultural groups comprise the United States. We will write a custom essay sample on Cultural Diversity or any similar topic only for you Order Now The United States of America thrives on (2)diversity. A synthesis of the world’s plentiful and varied (3) races, religions, and cultures, America is a home to all, such that no one group can call itself more â€Å"American† than another. The fusion of cultures here is so unique and so exceptional that citizens can be just as proud of their original (4)cultural heritage as they are to be an American. However, many people remain opposed to the idea of cultural diversity, or multiculturalism. Cultural diversity is important because our country, our workplaces and our schools includes persons of various ethnic groups and interests. We can learn from one another, but first we must have a level of understanding about one another. What is cultural diversity? (5)Diversity is nothing more than a difference from the majority. Cultural diversity helps people to dispel negative stereotypes about one another. In any culture there is a majority and many (6)minorities. (7)Culture is a set of norms that set standards for a (8)society of what is acceptable behavior. Cultural diversity was characteristic of this continent prior to the coming of European colonists and African slaves. Throughout history, humans have expressed an interest in cultural diversity. People have recognized differences in values, (9)norms, beliefs and practices everywhere. Cultural diversity allows for a better understanding of other cultures and ideas. Whenever different groups have come into contact with one another, people have compared and contrasted their respective cultural (10)traditions. Societies often differentiated themselves from one another based on these variant cultural patterns. The many separate societies that emerged around the globe differed markedly from each other, and many of these differences persist to this day. As well as the more obvious cultural differences that exist between people, such as language, dress and traditions, there are also significant variations in the way they interact with their environment. Cultural diversity can be seen as analogous to (11)biodiversity. Writings on the diversity of cultures have often been based on (12)ethnocentric attitudes. (13)Ethnocentrism is the practice of judging another society by the values and standards of one’s own society. It appears that ethnocentrism is a universal phenomenon. In America, many of us have a peculiar habit of assuming that those who differ from our norms are wrong. We tend to view the world from a rather (14)myopic view leading to those outside this country calling us â€Å"ugly Americans†. As humans learn the basic values, (23)beliefs and norms of their own society, they tend to think of their own group and culture as preferable, ranking other cultures as less desirable. In fact, members of a society become so committed to particular cultural traditions that they cannot conceive of any other way of life. Unlike (15)assimilation, where everyone’s differences are lost in a giant melting pot, (16) multiculturalism advocates the idea that maintaining our different cultural identities can enrich us and our communities. Multiculturalism does not promote ethnocentrism or seek to elevate one (24)cultural identity above another. Instead, it celebrates diversity by allowing us to value our individual (17) heritages and beliefs, while respecting those of others. To combat the problem of ethnocentrism, (25)sociologists embrace the concept of (18)cultural relativism. Cultural relativism is the view that (26)cultural traditions must be understood within the context of a particular society’s responses to problems and opportunities. Cultural relativism is a method or procedure for explaining and interpreting other people’s cultures. Because cultural traditions represent unique adaptations and symbolic symbols for different societies, these traditions must be understood by sociologists as objectively as possible. Cultural relativism offers sociologists a means of investigating other societies without imposing ethnocentric assumptions. Cultural diversity makes our country richer by making it a more interesting place in which to live. Just think how boring a meal would be without Chinese, Mexican, Japanese, Italian, German, French or Indian food. Cultural diversity also makes our country stronger and better able to compete in the new (19)global economy. People from diverse cultures bring language skills, new ways of thinking, and creative solutions to difficult problems and negotiating skills. In the past, ethnographers in the United States used to refer to our country as a (20)melting pot where new (21) immigrants would eventually be fully integrated into the American culture. This has obviously not happened so modern researchers have begun to talk about America as a garden salad where different cultural diversity mixes with the European American culture to form a meal where all of the various ingredients are still readily identifiable. As we build our cultural awareness, we also build bridges to trust, respect, and understanding across cultures and within a multicultural world. Every culture and race has made a substantial contribution to American history. Respect for each others’ (27)cultural values and belief systems is an intrinsic part of cultural diversity. Look around and you will see that our society is very diverse. Diversity enriches our lives. People may fear diversity simply because they are accustomed to the way things used to be and change makes them uncomfortable. They often view other cultural traditions as strange, alien, inferior, crazy or immoral. But the bottom line is that when we fully recognize that America is great because of the contributions of the many, then we as a people will be even more united in our common goals, and even more proud to be American citizens. Without its rich mixture of religions, races, and cultures, America would not be the nation that it is today. Founded upon the basis of equality and freedom for all, America acts as a stage where intensely different cultures not only coexist peacefully, but also thrive symbiotically and create a nation. Cultural diversity makes the United States a much more interesting place in which to live for all of its (22)inhabitants. If we all thought alike, looked alike and acted alike, imagine how boring and dull the world would be. Each culture provides its own special and irreplaceable contribution to our understanding of America today. No one likes being ignored. People long to be celebrated, not tolerated. They always have and they always will. References Naylor, Larry L. (1997). Cultural Diversity in the United States. Westpoint, CT: Bergin and Garvey. Page 1-10. http://www. diversity-books. com. html Macionis, J. J. (2009). Society: The basics. (12th ed. ). Boston, Ma: Pearson Education Inc. Scupin, Raymond and DeCorse, Christopher. (2012). Anthropology: A Global Perspective. (7th Edition). Boston, Ma: Pearson Education, Inc. Pages 218-220. How to cite Cultural Diversity, Papers Cultural Diversity Free Essays Race defines me as Mexican, German, and Irish. My religion defines me as Catholic. My country of birth defines me as American. We will write a custom essay sample on Cultural Diversity or any similar topic only for you Order Now However, I believe these terms describing me, merely list historical facts and statistics. The fact remains; I belong to these various groups by birth, not choice. I believe I am fortunate that my family instilled the understanding of diversity as far back as I can remember. Each of the people who raised me contributed to my value set in different ways. In addition, and most important, my personal experiences helped me to discover and appreciate diversity. I hail from Santa Ana, California where Hispanics make up 76. 1% of the city’s population, according to the U. S. Census Bureau (2009). In addition, my Mexican American grandparents primarily raised me. The neighborhood I where I lived consisted of fellow Hispanics and distant relatives. The Hispanic influence shaped my strong family values and racial identification. My grandparents truly believe that regardless of circumstance, family is first and above all else. The fact they raised me and still enjoy my company today is a testament to this teaching. Growing up with my grandparents meant, in addition to lifelong allegiance to family, a strong religious set of values. I was sent to Catholic school along with my cousins, taken to mass every Sunday, and prayed the rosary in hopes of keeping me safe from sin. I do appreciate the cost relating to my education; however, I am afraid it only served to strengthen my current beliefs. Specifically, that religious intolerance is unacceptable. Religious beliefs are individual. No religion is correct or incorrect. My grandparents grew up and survived an era of intolerance and prejudice. In spite of their experiences, they instilled in me values of tolerance and acceptance. My father, former â€Å"hippy,† is also responsible for my belief that, a person’s place of birth or color of skin is of no consequence. In my opinion, this teaching is the most valuable and relevant today. My second husband and I am an interracial couple. We share the same values, beliefs, and morals. The only differences we have relate to color and religious background. Thankfully, I was taught to value the person, all else is irrelevant. Through my husband, I learned that familial tradition influences religious and social beliefs. After several debates, I recognized that I was not as open-minded and tolerant as I believed. He helped me to accept myself given both, the negative and positive experiences in my life. Through him, I learned that to accept others, I had to accept myself. For me, this realization was monumental. Whereas I hold close the family values and acceptance taught to me, I realize that my diversity is due to my personal perspective. My grandparents could never teach to me the understanding of addiction. However, my father, through his own addiction taught me sympathy for those suffering from their own conflicts. I wore my father’s addiction as if the addiction were my own until I realized my siblings wore the same shame. I never understood loss of faith until I met a colleague who lost hers. Her experience helped me to understand how people are broken to the point of non-belief. I first married a person most resembling myself in terms of race and religion. However, I learned quickly that these commonalities do equal a match made in heaven. I went to school with people who came from wealth while I suffered poverty. Through these classmates, I learned that money does not magically equal happiness. My experiences do not necessarily relate to a specific culture, but do relate to understanding. I cannot make determinations upon anyone until I have experienced his or her same set of circumstances. I make no distinction between people based on religion, race, nationality, or sexual preference. I believe that each person has a purpose, even those who disturb me. By that, I mean, each person serves to strengthen beliefs or change our minds. Each experience with someone different is an opportunity to learn a new perspective. In my family, we married into various races, befriend people of various beliefs and religions, and enjoy the company of others regardless of association. Cultural diversity, in my opinion, is a two- word phrase describing understanding. I believe that I am not a product of pluralism, for I do not believe that cultural or ethnic values bind us (Kottak Kozaitis, 2003). Assimilation does not fit my values or beliefs, because I do not believe that a single culture describes my upbringing. I believe that, based on my statistics, I am multicultural. However, based on my beliefs, experiences, and perspectives, I am simply diverse. References U.S. Census Bureau. (2009). State County QuickFacts. Retrieved October 1, 2009, from http://quickfacts.census.gov/qfd/states/06/0669000.html Kottak, C.P., Kozaitis, K.A. (2003). On Being Different: Diversity and Multiculturalism in the North American Mainstream (2nd ed.). New York: The McGraw-Hill Companies How to cite Cultural Diversity, Papers Cultural Diversity Free Essays Importance of Understanding Cultural, Ethnic, and Gender Differences by Managers and Professionals in a Business Setting Abstract Diversity in the workplace is one of the most critical challenges facing organizations today. When ignored or mismanaged, it brings challenges and obstacles that can hinder the organizations ability to succeed. For this reason, workshops, training programs, and college courses have been implemented to offer a copious amount of information on understanding and managing diversity as a success key to be competitive in this complex world of business. We will write a custom essay sample on Cultural Diversity or any similar topic only for you Order Now Managing diversity is a continually evolving process targeted at improvement for the success in the organization. The world’s increasing integration requires more interaction among people from diverse cultures, beliefs, gender and backgrounds than ever before. People no longer live and work in a small marketplace and they are now part of a worldwide economy with competition coming from nearly every continent. For this reason, organizations need diversity to become more creative and receptive to change. Managers are the front line operators because they need to recognize the ways in which the workplace is changing, evolving, and diversifying. Since managing diversity remains an important organizational challenge, managers must learn the managerial skills needed in a multicultural work environment. Managers must be prepared to teach themselves and others within their organizations to value multicultural differences in their employees so that everyone is treated with dignity. Diversity is the presence of people from a wide range of backgrounds and possessing different traits. Differences in age, race, ethnic origin, culture, physical abilities, religion and sexual orientation are just some possible contributors to diversity (Neil Kokemuller and Demand Media, 2012). The need to understand diversity is also driven by women in the workplace. Today’s workforce has the highest levels of employment participation ever by women. The number of dual income families and single working mothers has increased. Women are no longer considered inferior to men and are seen more as a professional instead of something pretty to look at. Therefore, diversity issues cut across both race and gender. Also in order to ensure that people work together towards your business objectives in a positive environment, managers need to be aware of the existence and importance of culture and ethnical diversity. It often develops in the organization without the managers being aware of the change. Because employees adjust to a certain way of working and new staff is being taught to adjust to this culture. An example of this practice is the class assignment â€Å"Let’s Be lefties for a day†. As majority of society are right-handed we expect the lefties to adjust to our way of living. It is traditional and socially acceptable in most countries for a handshake to be made with the right hand. We understand that a left-handed handshake is used as a recognition device by some secret societies and has â€Å"sinister†. For example, in Latin, the word for â€Å"left† is sinister, which has come into English meaning â€Å"evil. † The French word for â€Å"left† is gauche, which in English means â€Å"awkward â€Å"or â€Å"tactless. † The English word left comes from the Old English left, meaning â€Å"weak† (Kalilich, 2003). It was very hard for me to adjust (well I didn’t) for the few hours that was attempted. The assignment provided awareness about lefties and the obstacles they go through on a daily basis. Did you know that lefties cannot play the sport polo? And there are many other things that they cannot do or have to adapt to because they are not the majority. Therefore, education in diversity can help you to attain the organization objectives. Cultural change programs might be difficult to initiate and getting key staff on your side are crucial. Unfortunately, there is no recipe for success in the organization to accomplish this. It mainly depends on the manager’s ability to understand what is best for the organization based on teamwork and the dynamics of the workplace. According to Roosevelt (2001), managing diversity is a comprehensive process for creating a work environment that includes everyone. When creating a successful diverse work environment, an effective manager should focus on personal awareness. Both managers and employees need to be aware of their personal issues. Organizations need to develop, implement, and maintain ongoing training because a one-day session of training will not change people’s behaviors (Roosevelt, 2001). In conclusion, a diverse workforce is a reflection of a changing world and marketplace. Respecting individual differences will benefit the workplace by creating a competitive edge and increasing work productivity. Diversity management benefits employees by creating a fair and safe environment. Management tools in a diverse workforce should be used to educate everyone about diversity and its issues, including laws and regulations. Most workplaces are made up of diverse cultures, so organizations need to learn how to adapt to be successful. References Kalilich, Jordon (2003). Being Left-Handed. One Lefty’s General Thoughts, Opinions, And Stuff. Retrieved November 2, 2012 from http://www. theworldofstuff. com/lefty/ Kokemuller, Neil (2012). What Is Diversity and How Does It Impact Work? Retrieved October 31, 2012 from http://smallbusiness. chron. com/diversity-impact-work-15985. html Roosevelt Thomas, R. Jr. (2001). Elements of a successful â€Å"diversity† process. The American Institute for Managing Diversity. Retrieved November 2, 2012 from http://www. aimd. org/articles/elements. html How to cite Cultural Diversity, Essay examples Cultural Diversity Free Essays Culture is the learned set of socially acquired traditions, lifestyles and behaviours, that are passed down from generation to generation. (Miller, 2007) These include patterns and ways of thinking, beliefs, knowledge, art crafts, morals , and customs. In early childhood settings educators regularly come across children that belong to a different race, ethnicity or religion . We will write a custom essay sample on Cultural Diversity or any similar topic only for you Order Now (Ramsey, 2004). Children that come from a different cultural and linguistic background can have a positive or negative experience depending on the environment and the teaching practices that early childhood educators provide for them. When children get to know their own culture and see it that it is respected they develop a sense of belonging (Kaiser Rasminsky, 2003). Developing strategies where children can be exposed to their own culture and language helps them and their families to gain a sense of belonging. Promoting an anti bias practice is a strategy that provides children with a solid understanding of equality and illuminates positive factors about coming from a different culture. (Miller, 2007). Anti bias practice also promotes self esteem and shows that children have individual differences that should be respected and acknowledge. Due to the fact that New Zealand is a country of migrants and possesses a multicultural background the early childhood curriculum, Te Whariki, promotes the diversity of cultures. (MoE, 1996) To support children and families that come from different cultures teachers should make use of different strategies to promote multicultural education. Involving parents that come from different cultural and linguistic backgrounds is a way of supporting the family so that the child feels more involved in the centre. (Gerrity, 2003) This could be done by inviting them in to the classroom to teach some basic home language words, or showing pictures of their country along with art, crafts, food or traditional clothing. Showing the social and developmental progress of their children through profiles which contain photos and art work of the children can be a helpful tool for parents for whom English is not their first language as this allows them to be involved with their child’s education. Language can be a big barrier for children that do not speak English as their first language. Children may suffer from social isolation when their language is not available. (Tabors,1998) Using a lot of body language, giving simple instructions and repeating key words and sentences are some strategies that teachers can use to break this isolation. (Tabors, 1998) Other strategies that can be included are playing the child’s home language music and using games that can represent words in both languages like matching games with shapes, parts of the body or clothing items. Teaching children some basic words such as those needed for the toilet, food, drink or sleep is a strategy that makes children feel more secure about themselves and allows them to feel that they belong to the centre community. Early childhood educators are responsible for teaching children and caring for their development regardless of their cultural and linguistic background. (Elliot, 1999) Teachers can identify the needs of different cultures in New Zealand such as Pacific , Asian communities or refugees by working together with their families and learning from their culture.(New Zealand Tertiary College [NZTC],2007). Bringing the culture of the child into the centre is another useful strategy. Physical settings are a tool that teachers can use for children to learn about different cultures.(Ramsey, 2004) These settings can display multicultural environments which display pictures or photographs of landscapes and people, art crafts and language signs so the classroom and staff can learn from the culture and be involved. Books that describe stories, myths and legends and social issues of a culture can be a helpful strategy that promotes language skills and meaningful learning of a different culture. Educators can also promote a multicultural curriculum by creating classroom environments and providing activities where children can work in a cooperative way and where they can develop a sense of empathy and acceptance of each other regardless of different cultural and linguistic backgrounds, as well as communication and social skills. (Ramsey, 2004) Strategies that support children’s different linguistic and cultural backgrounds should be woven throughout all curriculum areas and everyday activities (Miller, 2007). Teachers should make sure that all those strategies enable the development of a sense of belonging in children with different cultures should be implemented in the planning, assessment and evaluation cycle to reach a positive outcome in the social development and learning process of the child. Supporting children and families with different cultural and linguistic backgrounds and developing strategies that provide a sense of belonging is a way to acknowledging the unique culture and individuality of each child and therefore it should be celebrated and included into teaching practice. How to cite Cultural Diversity, Essay examples

Arnold Palmer Essay free essay sample

Palmer paved the way for many golf players. His charisma and charm allowed him to set the stage for the popularity of golf, especially on television. Born in the small town of Latrobe, Pennsylvania on September 10th, 1929, Palmer learned to golf by learning from his father. He was the head professional and greens keeper at Latrobe Country club, allowing him to learn from his father. Palmer is one of the most distinguished golfers in the world to date, and his name is known on any golf course. He is renowned as the best golfer in the world, not only during the 1960s but also today. Arnold Palmer has influenced society by bringing a sense of commoner to the golf course. Before Palmer, golf was a sport for members of high society, but that all changed after Arnold Palmer stepped on the golf course. In his own words, Sports Broadcaster Vin Scully had to say, In a sport that was high society, he made it High Noon. We will write a custom essay sample on Arnold Palmer Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As previously mentioned, Arnold Palmer is the reason why we enjoy professional golf on television today. Before Palmer, viewers at home rarely watched golf, but due to Arnold Palmers charm and charismatic ways, television made great money by airing professional golf. Perhaps the most important figure in Arnold Palmers life was his father, Milfred (Deacon) Palmer. Sadly, his father suffered from Polio at a young age, but this did not stop Milfred from teaching his son the game of golf. Being the head preens keeper, he was able to take child-aged Arnold to the golf course, teaching him form, technique, and even class on the course. Though these are important lessons, Palmer was taught an even more important lesson from his father: Never Give Up. Even though his father had a deteriorating disease, he buckled up and provided for his family. It was this lesson that propelled Palmers career forward. In my opinion, Arnold Palmers greatest accomplishment is his entire legacy. Although he won 4 PGA titles, 4 Masters titles, and was featured on Sports Illustrated Sportsman of the Year, his legacy will live on long after these awards will. Palmer was awarded the Presidential Medal of Freedom, making history by being the first to do so. He also has a golf course named after him, not far from where he resides. Arnold Palmer will live on as the worlds greatest golfer due to his barrier-breaking charisma.

Statements about Justice

Table of Contents Introduction To Kill a Mocking Bird The Merchant of Venice Conclusion Works Cited Introduction For many years drama has been used as a means of altering social perception with regard to various social issues. For example, literature on the issue indicates that effective use of drama can change student attitude towards various pervasive issues such as bullying (Belliveau, 136). In this report an analysis will be performed on two classic texts to identify statements about justice woven within them. It is hoped that such statements can be crafted into plays and used to teach social justice throughout society.Advertising We will write a custom essay sample on Statements about Justice specifically for you for only $16.05 $11/page Learn More To Kill a Mocking Bird In this text one of the statements about justice that becomes apparent as the story builds is the presence of racial prejudice in Maycomb (Lee, 25). This is made evident by obse rving the description provided in the text about the trial of Tom Robinson. The accused is a black man and has been charged with the rape of Mayella Ewell, daughter of Bob Ewell. Despite the fact that there is little evidence that can conclusively prove guilt of the accused, the court proceeds to find him guilty and sentences him to prison. The manner in which the trial is carried out and the judge’s attitude indicate that the trial of a black man especially in a case against a white lady was influenced to a large extent by expectations of the community instead of the facts. Further the reaction of the town people towards Atticus and his family after his decision to represent Tom indicate the existence of racial prejudice in the Maycomb community. Another statement on justice that appears in the text is the lack of fairness in the Maycomb community. In the course of the trial it becomes apparent that despite the fact that Mayella has been raped and bruised, her bruises could only have been caused by a left handed individual (Lee, 26). The text proceeds to establish that her Father, a drunkard is left handed and most likely is the perpetrator of the crime. This unfair trial is embarrassing to people such as Ms. Maudie who decline to attend (Lee, 26). Such suggestions in the text allow the conclusion that the text exhibits the absence of equality in provision of justice in Maycomb. The people of Maycomb as portrayed in the text indicate that the community was not established in equality. This is witnessed in the scene that describes the common and respectable folk of the town ganging up and making an effort to lynch Tom Robinson. This attempt is only thwarted with the intervention of Atticus which sees him branded a â€Å"nigger lover† (Lee, 61). This fact is further pointed out in an analysis of the facts of this era that indicates that during this period over 600 similar incidents were reported (Lee, 61). It is also indicated that these events we re perpetrated by normal and respectable town folk alike in a bid to maintain the superiority of the Anglo Saxon race (Lee, 61). This information only goes further to prove the veracity of the story in relation to the era.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the story also provides a good example of statements about justice in the actions of Boo Radley. Following the embarrassing trial Bob Ewell vows to take revenge on Atticus and his family for allegedly damaging his reputation. In the events that follow an enraged Bob Ewell attacks the children Scout and Jem in a secluded spot (Lee, 69). In the confrontation that follows an unknown stranger comes to the children’s aid and saves the day. This unknown stranger turns out to be the reclusive Boo Radley. In the course of the text this character has been portrayed as a reclusive individual lurking behind the shadows. Thi s action by Boo to protect the rights of the innocent provides a bold statement about justice. Unfortunately in the process the attacker is severely injured and looses his life providing us with a situation that provides a mild statement on punishment of the guilty. The Merchant of Venice In the tragic comedy depicted in this text the theme of prejudice is indicated in the action of Antonio towards Shylock. In the text, Shylock, is in the business of lending money with interest to people of the town. Antonio is a rich merchant and also on occasion lends money to the town folk without interest. It is possible that the anti Semitic attitude Antonio exhibits by spitting on Shylock is as a result of unscrupulous business practices (Stevens and Shakespeare, 33). The Jews in Europe during this era were shrewd business people and as a result there was much envy between them and the local population. The text also provides scenes that depict unfairness in society. This is witnessed in the t ext illustrating an encounter between Antonio and Shylock in a hearing on the debt owed by Antonio. On this occasion Shylock behaves unfairly probably in revenge for a past disagreement (Stevens and Shakespeare, 33). The section of the text describes how Basanio upon hearing of his comrade’s dilemma rushes to his aid. In an attempt to resolve the issue Basanio offers to settle the debt by offering two times the principal amount. Shylock promptly refuses this offer stating that the contract between him and Antonio allows him to extract a pound of flesh as compensation. Shylock in a statement that exhibits his unfairness by refuses to accept the offer by Basanio and insists on the extraction of flesh to repay the debt (Stevens and Shakespeare, 34). It should be noted that by law the duke is entitled to arbitrate and must see to the honoring of a contract. The duke is therefore bound by the contract despite Shylock’s unreasonable demands. This shows the degree to which th e society regards the importance The duke being bound by the contract accepts the efforts of intermediation by Balthazar. This Balthazar happens to be Basanio’s bride who in disguise makes a clever attempt to arbitrate (Stevens and Shakespeare, 134). The Duke by conceding to this option shows fairness in standing firm in enforcing a legal contract.Advertising We will write a custom essay sample on Statements about Justice specifically for you for only $16.05 $11/page Learn More As earlier stated the Duke plays a role of the highest legal authority in the land. If the Duke were to allow Antonio to breach a contract that was legally made in his presence it would set a bad legal precedence. For this reason the Duke is forced to stick by the law with regards to contracts. Fortunately for Antonio the clever plot by the impostors reveals a flaw in the legal contract. It is established that though the contract allows the extraction of flesh it makes no mention of blood (Stevens and Shakespeare, 166). The impostors thus demand that Shylock extract the pound of flesh without drawing any blood or risk forfeiting the debt. This scenario also provides another example of fairness. Shylock having been adamant in receiving his due in the manner stated in the contract is unable to enforce it in the manner stated. What follows is Shylock grudgingly accepts defeat and accepts to receive cash payment in lieu of the debt. However, since he had declined it the law now requires he forfeits the full amount (Stevens and Shakespeare, 170). This also portrays a statement about fairness. The text also provides a statement on prejudice on the occasion when Jessica, Shylock’s daughter elopes with Lorenzo (Stevens and Shakespeare, 64). The young man, Lorenzo is a Christian and Jessica elopes with him taking a substantial amount of her father’s wealth in the process (Stevens and Shakespeare, 64). This fact that his daughter will convert to Christianity causes Shylock much anger suggesting his dislike for Christians. This fact is supported by Shylock’s statement on meeting Antonio describing his dislike for Christians (Stevens and Shakespeare, 28). Conclusion In this report the discussion presented has attempted to provide information that reveals various statements about justice woven into the text. Both texts can be used to represent communities around the world and their relations. It is possible that through observation of these communities and how they relate we too can learn to improve our present situation. It has been reported that arts, especially drama can be a good medium for creating awareness and altering perceptions about perverse social issues. It is hoped that through the analysis of these texts our schools may be encouraged to seek new means to educate the young generation on social issues.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Works Cited Belliveau, George. â€Å"An Art Based Approach to Teach Social Justice: Drama as a Way to Address Bullying in Schools.† International Journal of Arts Education 3.2 (2005): 136-165. Print. Lee, Harper. To Kill a Mockingbird: Blooms Guides: Comprehensive Research and Study Guides. New York: Infobase Publishing, 2010.Print. Stevens, John, and William Shakespeare. The Merchant of Venice. Clayton: Prestwick House Inc, 2005. Print. This essay on Statements about Justice was written and submitted by user Lauryn T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Last Rajan Essays

The Last Rajan Essays The Last Rajan Essay The Last Rajan Essay the maker of Glaceau VitaminWater. Not bad for a purchase made just nine months earlier. This is a transformed Tata, says Rajeev Gupta, managing director of private equity shop Carlyle Advisory Partners. The global push began four years ago. After a roc? biggest carrier of international phone calls. With its $91 million buyout of British engineering frm Incat International, Tiata Technologies now is a major supplier of outsourced industrial design for American auto and aerospace companies, with 3,300 engineers in India, the United States, and Europe. frst decade as chairman, Tata commissioned a sweeping The crowning deal to date has been Tata Steels review to plot strategy, including a study comparing India with China. He was struck by the sheer audacity of Chinese projects. Whether they built a port or ahighway, they did it big, the kind of scale that caused skepttcs is over the top, he saYs. Bu[ o it. lndia, he concluded, should should Tata Group. By levercgin9 into rurb $13 billion takeover in April of Dutch-British steel giant Corus Group, a target that would have been unthinkable just a few years ago. In one swoop, the move greatly expands Tata Steels range of finished products, secures access to automakers across the United States and Europe, ochargo ^n ; :1ii: r*ii: iffiitf:iij and boosts its capacity fivefold, with mills added in Pennsylvania and Ohio. leagues Now, a new gambit may catapult Tata into the big of global auto manufaCfu? ing: The company is said to be weighing a bid for Jagiar Cars and Land Rover, which Ford Motor Co. wants to sell. On top of all this, 372 Brief lntegratiwe Case 2 The Last Rajah: Ratan Tata and Tata,s Global Expansion 373 Building an oryanization with a coherent vision and major deals and pushed for acquisitions capable of succeeding in so many industries and so many such as Corus. The ventures lnto passenger markets, though, is a daunting cals and telecom are his task. Asia has wrtnessed babies. And Tata is rnstrumental the rise of many soup-to_nuts in hatching new busi_ behemoths that thrived nesses, bouncing ideas gleaned when economic tides were from his travels to manag_ high, such as Koreas Daewoo, ers for. follow_up Thailands Char. oen Pokphand, and Indonesias Salim Ratan Tata serves another Group. Most eventually fell vital function: While at ease apart. The leal test for Tata, with lawyers and inves tment too, is likely to come when bankers, he remains firmly Indias boom abates and bat_ planted in the developing tles for talent and market share world. He is a passlonate pl-o_ invol ving both aggr. essive motel of corporate social responsibilitv. Indian r. ivals and deep-pocketed a mission that multinationals intensify dates to the group,s founding But unlike most other Asian groups, ,Tata in the 1SZos by Tatas greatalready has grandfather, Jamsetji proved it can survrve turmoil Tata. The founder w as a proneering and constantly reinvent industrialist, philanthropist, itself, says Harvard Business and fervent nationalist who School professor. Tar. n traveled to the United States with Khanna, who has closely studied a swaml, meeting the the group for a decade. tycoons of the day. He opened AI the center of the emptre is India, s hrst textile mill, in Tata himself. An ar. chi_ large part to wean Indians tecture graduate from Cornell from their industrial dependUniversity in 1 962, he ence on Britain, which until then serves as the gr. oups chief dealmaker had miIed much of the vrstonar. y, and spir_ subcontinent,s cotton and then itu al cement. He joined the company, shipped the high-cost cloth after college, then back to the colonies. Tata offered steadily rose thr. ough the ranks. worker. benefits such as He took over 16 years child care and pensions long before ago-after the death of his gregarious most companies in uncle, J R. D. the West, and later one of Jamsetji s Tata-just as India began dismantling sons helpecl bankroil decades of socialista young Mahatma Gandhi while style business controls. Tata has he agitated in South overseen sharp downsizAfrica for the rIghts of immigrant ing, ris? plunges into auto Indians. manufacturing and telecom, To thjs day, the Tata Gloup and a transformation of the r. mains devoted to good conglomerate s insular and works: Charitable trusts own lethargic management culture. 66 percent of the shares in Now he wants to prove parent Tata Sons, and many of its Tata companies can c ompete companies fund gr-assin the rich West as well roots antipoverty plojects that seem as in the unpredictable but far lemoved from hugely promiOing markets of their core businesses. Ask the developi ng world. Whats the chairman to name mole, Tata wants to set gloups the biggest challenges and he quickly the group solidly on a path to achieving all this befo? cires two: Talent, and retaining he retires. our value system as we get bigger. and more diverse. We have The barrel-chested tycoon to rncrease the management hasn,t named a successor. or bandwidth, and with the same said when he plans to step ethical standards. ,, down. He,ll t* iO in Decem_ He also concedes that the gr. oup be? , but he still has a vicelike is much less focused handshake, and associates than he envisioned back in are amazed at his command 1991, when he pledged to pare of nomb. , and technical it from details of the various Tata scores of companies to companfr. fri_r. es his fail_ . just a dozen did dump marginal businesses-cosmetics or so. Tata ure to designate a successor all the more disconcerting. cement-but pants, and Some even quesrion entered letail, telecom, biotech, wherhe? hi. ,t;;:tuiriigtrt and others spur the Today, Tata Group . ,V/ho compnses nearly 100 companies will U tti 4uf,;rorries one i:ups breakup. with 300 subsidiaries in 40 businesses. veteran insider. ,,Will there even be u-. noul leader? ,, Slimming the group down is Tata to oversee the gr. oup. y at a company museum. rough gener. tions of parsi escended from persians. one ar. ea where set out to do,,,he admits. I have not succeeded in what I d childless_and his siblings. It His r-eclusive half_brother, tail chain, but it,s unclear Succession ,,is a problem,,, volved in more issues than does step down, Ratan Tata hough he and other family of shares in Tata Sons, the h controlling stakes in its three half_sister. s aren,t s key units including Tata inrimarely inr4plved in all nesses His hope is that Tata s unorthodox structurc will give individual companies the agility to respond to new opportunihes and ill. ats. The organization is a lot lighter than a Wester. n conglomerate, says Alan Rosling, a Bliton who s pearheads international expanston for Tata. There is no central sftategy. We don t even have consolidated finan_ cial statements, The group is bound together by the small staffs of Tata Sons and another holding company, Tata Industries. These two chaired , by Ratan, provide strategic vtslon, control the Tata brand, and lend a hand on big deals. And Tata Sons can raise cash to launch new busi_ or help fund purchases such as Corus. In 2004 ]t 344 Part 3 lnternational Strategic Management in pulled in $1. 3 billion by floating a 10 percent share the companYs home b time capsule of a more city of genteel coloni urld, hukd from the $40 million a Year sup even though it emPloYs residents. And in its agreed Iesembles a I age, a leafY wide boulesPends some to early retirement got full pay until age 60 and lifelong health care. Tata Steel also spends mlllions annually on education nearby health, and agricultural development plojects in 800 a dusty outpost villages. In Sidhma Kudhar, for instance, of whitewashed stone houses with thatched roofs the crop 32 families until two years ago subsisted on a single a nonintrusive manner. The chief steward, though, cleally is Ratan Tata He jatlopha bushes seedlings for future income, as well as now whose ieeds can be used for biofuel Most childlen village has attend classes in the reftrrbished school, and the tllee televisions, powered by Tata solar units that also supply clocks. strike at Tata Motors Pune plant, militant unionists of the assaulted Tata managers and occupied a section city. higher-cost operations u*stion will the test now that Tata loads the Indian steeland absorbing Corus weaken malgins One key If you Put a gun Tata is what to do with Cotus mills such as the one at port Talbot in Wales, which employs 3,000 workers Tata says had better take the gun Im not moving. uraman, But the u it, says Muthpeople Ive ever Tata Steel Talbot to have to cut jobs. and broke the strike aft and the milita nts. While he doesnt look hes one of the toughest A delegation of 20 Corus labol reps known. The transformation of Tata Steel illustrates his impact obal In the early ompetition, antiquated P entation . *itl or1- Leahy. But how will own We comichael they be able to translate those prin- calls Muthuraman. Over the yeats, Tata cut the workforce from 78,000 to 38,000 and spent $2. 5 billion on modernization A decade later, Tata Steel had become one of the worlds efficient and profitable producels and began to most acquire rivals. Ratan was the chief architect of the Coius deal, says Muthuraman. I was worried about the conmagnitude and the amount of money But he instilled Because Tata is one of the few big fidence. The strategy: ore steelmakers with its own abundant coal and iron produce raw steel at low cost in India and reserves, it can then ship it to Oorus first-rate mills in the Vyest to make finished products. But Tata Steel highlights the challenges of balancing Old World ways w ith New Economy realities Jamshedpur TheY ciples into the British and European context? couldnt answel that' A bid fol Jaguar and L even more daunting challe give Tata a luxurY bland an would be an uPhill climb to r which was damaged bY sha Tata executives, who wont c and Land Rover, have dow United States, citing the hig mitments in emerging m mall cars under the Rover years amid comPlaints abou once made onlY trucks, sur cess of the Indica, an affor grief lntegratiwe Gase 2 The Last Rajah: Ratan Tata and Tatas Global Expansion 375 from scratch and rolled out in the 1990s. The Indica is now Indias number-two car and is selling well in South Africa, Spain, and Italy. Tata also will soon stafi exporting cars and trucks through a venture with Fiat (FIA) and is eyeing a similar project in South America. The company had another big hit in 2006 with the Ace, a bare-bones truck for less than $6,000. Tata already is boosting its output from 75,000 minitrucks to 250,000. energy giant British Peffoleum (BP), supplies buildings in Germany with rooftop solar-electric systems. But in developing nations, the company sees a vast market in bringing affordable power to villages that are off the power grid. The company has introduced low-cost, solar-powered water pumps, refrigerators, and $30 lanterns that bum for two hours on a days charge. And it has fitted 50,000 homes with $300 systems that can power two lights, a hot plate, a fan, and a l4-inch TV. But this is a drop in the ocean, says Tata BP Solar CEO K. Subramanya. We ought to be touching millions. There is little question that the opportunities for Tata in India and abroad are staggering. But can the group succeed on all these fronts simultaneously? The interesting dilemmas will come when the Indian economy slows and some Tata affrliates inevitably stumble. Future managers could look at expensive burdens such as Jamshedpur and rural-development projects as tempting targets for cuts when times get tight. Tata companies could lose interest in low-cost goods for the masses without a passionate promoter as group chairman. And the group could take a tougher look at businesses to spin off. For the foreseeable future, though, these are nonissues. Though Tata vows that he wont carry this on endlessly, he says he will stay on at least two years beyond when he chooses a successor. So he seems likely to fulfrll the last big item on his agenda: building a network of companies capable of tluiving in 21st-century global competition while still adhering to traditional values long after the departure of Ratan Tata. Strrrnlrles Ratans big passion, though, is the one lakh car. (One lakh is 100,000 rupees. And that many rupees equals about $2,500. ) Since the mid-1990s, he has wanted to develop reliable but supercheap vehicles, a project he believes could ultimately revolutionize the auto industry and make India a major economic power. Tata personally supervised the project and traveled frequently to Tata Motors development center in Pune to check on progress. Originally he envisioned a fundamentally new kind of vehicle-one made of plastics, for example, that didnt even resemble what we think of today as a car. He concedes that the spartan, oval-shaped model to be launched n early 2008 doesnt meet his lofty aims. Its made of steel. And it looks like, well, a car. To get the price to $2,500, engineers shrunk the size and stlipped out frills such as reclining seats and a radio. There is not a lot of innovation, he says. We didnt reinvent the business. Tata has similar ambitions to reinvent solar energy. Tata BP Solar Ltd. , a $260 million venture with British Go-Go Tata Since beginning a global push four years ago, lndias once-plodding Tata Group has expanded aggressively at home and abroad in a wide range of industries. Some of its major holdings: Building a new car plant and sharply boosting output of its small truck, the Ace. A new venture with Fiat will co-produce 1 50,000 cars and 250,000 trucks annually. The biggest gamble: a $2,500 peoples carto be launched in 2008. s7. 2 $490 BILLION MILLION l+260/0l (+36%) TATA STEEL Bought mills in Singapore, Thailand, and Vietnam, and is now expanding in lndia. With its $13 billion purchase of Corus, Europes No. 2 steelmaker, capacity should reach 50 million tons by 2010, behind only Arcelor Mittal. $6. 6 $923 BILLION MILLION (+ee%) +33%) TATA CO N SU TTANCY SERVI CES Biding the software and tech services outsourcing boom, TCS has grown explosively in the past five years. Now its developing its own software for $4. 2 $930 = z BILLION MILLION transportation, retail, finance, and other industries. All figures for fiscal year N4ar 31, l+41%l l+43%l 2007 ) ,,, 37lo 0uestions for Review Part 3 lnternational Strategic Management l. How do the Tata Gr. oups strat egies in its home market differ from its international ventures? Do you think joint ventures are essential for Tatas future success? 2. What haye been Ratan Tatas most important strate_ gic initiatives for the company? Should his succes_ sor follow in his footsteps or pursue new paths for growth? 3. V/hat risks might Tata face in its global expansion? How might it manage their risks? Source: Reprinted with special permission from pete Engardio, . ,The Last Rajah: Indias Ratan Tata Aims to Transform His Once_Stodgy Conglomerate Into a Global Powerhouse. But Can It Thrive After He Steps Down? with Nandini Lakshman in Mumbai. BusinessWeek, August 2, 2007. Copyright @ 2007 by rhe McGraw-Hill Companies, Inc.

Baderman Island Family Vacations Essay Example for Free

Baderman Island Family Vacations Essay Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results. Baderman Island Family Vacations. (2017, Feb 23).

Health Insurance Matrix Assignment Example | Topics and Well Written Essays - 1250 words

Health Insurance Matrix - Assignment Example However, these payments are only released once an individual has cleared a deductable amount. This is usually an annual payment that ought to be cleared before discharges takes place. Who pays for care: The consumer and the insurer pay for care. This sort of arrangement is known as coinsurance and may be 80% of the total medical charge (Goodman, 2008). Consumers are expected to pay for the remainder as well as extra charges that arise from a physician’s charge. In this scheme, insurers determine what is reasonable and usual for medical services under consideration. They will consider inflation as well as market rates for this. If a provider charges more than normal, the consumer will also pay for the difference. Access Structure: One of the key advantages of indemnity cover is that it has open access. Here, consumers have the liberty to select a healthcare provider of their choice. They do not require special referrals to a network of medical practitioners. Such a mechanism is quite useful to patients with lifetime diseases like cerebral palsy. They are also suitable for individuals with little concern for healthcare costs. How patients are affected: Patients can benefit from greater flexibility under this model. Since the plan is non-networked, persons who require specialized care gain a lot from it. They also pay for services only after accessing healthcare services so reimbursements are understood. Conversely, financial costs are quite high as out of pocket coverage and deductibles are included. Furthermore, this plan places caps on what one can get throughout their lifetime. It even determines rates and what is a reasonable charge. How providers are affected: The major pros for providers under such a scheme are that they get to provide quality care. They are not under pressure from a gatekeeper on the services they can provide. They have the freedom to charge what they see is fit. Conversely, they lack a set standard against which to charge

The Aesthetic Images and Wonderful Meaning of ''In Praise of a Snail's Essay

The Aesthetic Images and Wonderful Meaning of ''In Praise of a Snail's pace'' - Essay Example Goodman connects with her audience through using aesthetic images and wonderful meanings as well as rhetorical devices. In order to displaw her unhappiness with today’t busy society, Goodman uses aesthetic imagery and wonderful meaningl. She offers, â€Å"There are rituals you cannot speed up without destroying them† (Goodman, A21). This tells of her sadness that anyone would think to send an emaid to a grievind widow. Through this, she sows a new thought in hee readerss minds. This is that any methoe of cold communication, â€Å"continuous partial attention† (Goodman, A21), about such an important issue would by damagind. She believes that it would not be helpful tn makg the widow feel better. Her statement about â€Å"hyperactive technology† (Goodman, A21) once again gives hee readers an image of negativity about n lifeless object. She clearly gets her point across about the dangers of e-communication with this imagery. To better reach her audience, Goodma uses rhetorical device, or which the greatest is the simile  sShe does this when she compares - condolence e-mail to â€Å"serving Thanksgiving dinner at a fast-food restaurant† (Goodman, A21). â€Å"These are rituals you cannot speed up† (Goodman, A21). The reader knows that is would be terribld to share an important dinner in such a place. She also attempt, to gaig sympathy from hee readero through the uss of slanting efforts to show her negative views about the subject. This is carried oue through thy use og quotes from Linda Stone that support her goals. Goodman also seems upbeat about possible improvements in society. â€Å"People are searching for ways to slow down and listen up† (Goodman, A21). This is a positive sign than people may be relying less and less on e-communication. When she surmises that people neet more attention these days, she is emphasizing that there is a deep need for closeness in society. By com paring attention to an

Ethical and Legal Issues on the Internet Essay Example for Free

Ethical and Legal Issues on the Internet Essay Plagiarism is probably the main concern when it comes to blogging and academic assignments. Should it be our responsibility to minimize plagiarism, yes it is. Academic Integrity helps keep higher learnings foundation strong. That is why it is very important to minimize or even try to eliminate plagiarism. Academic integrity surely includes issues like cheating and plagiarism, copyrights, patents, intellectual property. But it concerns the way in which we present ourselves to the community of which we are a part of. Its the obligation of students, administrators, faculty, and staff, to come together to educate students for personal and social responsibility. Schools offer to the learning community information about academic and research integrity, the responsible conduct of research, and about the ways in which our individual actions have an effect on our participation with, a vibrant and creative academic and social community. Plagiarism, the use of anothers words, ideas, data, or product without  appropriate acknowledgment, such as copying anothers work, presenting someone elses opinions and theories as ones own, or working jointly on a project and then submitting it as ones own. Cheating, the use or attempted use of unauthorized materials such as annotated or instructor editions of the course textbook, information, or study aids; or an act of deceit by which a student attempts to misrepresent academic skills or knowledge. Fabrication is the intentional misrepresentation or invention of any information, such as falsifying research, inventing or exaggerating data, or listing incorrect or fictitious references. There are ways for responsible blogging; as long as people can be ethical and follow them blogging may become more credible. First Bloggers should check their facts before blogging. It is so simple to produce and share content why not make sure it is 100% facts before sharing. Bloggers should respect all copyright laws, people associate online content with public domain content which can get the blogger in hot water. Bloggers should include links to a more detail source of the material that is being written. Giving credit where credit is due is very important in responsible blogging. The blogger should always reference their sources, this practice is important under an ethical point of view, but also give the reader a place to get the main source of facts.

My Life Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Every person in life must go through changes in their lifetime. Some are drastic changes and some are minor changes, but either way, a person must learn to cope with all of sorts of them. Change can take the best out of someone or it can bring the worst out in someone, for example, going to a new school, getting a new haircut, anything can make a difference in a persons life. In my situation, the most enormous change must have been coming to the United States with my family and trying to adjust to a new lifestyle.   Ã‚  Ã‚  Ã‚  Ã‚  While growing up in a family of five people including myself, coming to a new country was a horrid experience. Being ten years old myself, things became harder while living with 4 other people, especially when they are all counting on you. Similar to Edite’s life, my first few years in the U.S. became difficult to deal with, considering how I was only a ten year old girl doing things for my family that a normal ten year old child would not do, for example, translating television to important phone calls, it became overwhelming.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the problems, which I dealt with for the first few years, were very consistent. Everyday things such as, watching a movie or watching a sitcom became more of a headache than a relaxing moment. I would spent the program translating what people are saying rather than watching it for myself and being able to enjoy it. Since I was the only one in t...

Compare the Evidence of a Nordic Presence in the Americas

Compare the evidence of a Nordic presence in the Americas before the arrival of Columbus with the evidence of a West African presence during that period. It has been said by historians that the Nordics and the West Africans were in the Americas before Columbus arrived in 1492. Though evidence, such as oral sagas, tracing routes which it was said they took, artifacts, skeletal remains, among others, have been found to prove that they could have been present; there are still debates as to whether or not they actually came to the Americas before Columbus.Some believe that the evidence of the presence of the Nordics is more admissible than that of the West Africans. The Norse (also known as the Vikings) got their name from the language they spoke, ‘Old Norse’. They were originally from Scandinavian countries. It believed that they came to the new world for several reasons such as; the fact that it had a rich supply of salt to preserve their goods, they were explorers, the co untry they lived in, Greenland, soon became over populated and they experienced a great famine in 975. It is also believed that there was a political unrest between the cans in Northern Europe.There has been many pieces of evidence to support the theory that the Vikings were, in fact, present in the new world during the pre-columbian era. Some of the settements of the Vikings were found, still standing, such as ‘York’ and ‘Dublin’. There was not much written records on the Viking so most of their history was passed down orally through sagas, through which we first heard of their exploration into Europe and the Americas, there were two sagas which survived; these are the Greenlander’s Saga and The Saga of Erik the Red. The sagas claim that the Vikings interacted and traded with the native people that they found in the Americas.The sagas led to the finding of some substantial evidence such as the archaeological remains found in ‘Newfoundland†™ and there it was discovered that there was a Viking settlement in the town called ‘L’Anse aux Meadows’, in this town historians discovered that the Vikings did travel further south into the Americas and explored the land they spoke of in their sagas, Vinland. When they ventured further down into Vinland historians discovered butternut wood and butternuts, which were not native to the area so it is believed that the Vikings brought it there from further south (lands surrounding the Gulf of St.Lawrence). Other artifacts such as architectural structures, woodworking items, boat rivets and personal items were found in the region, which historians dated back to about AD 1000 with the use of scientific method. Another hard piece of evidence found in ‘Vinland’ was a Norse coin which was found off the coast of Maine and was dated back to between AD1065-1080 which suggests that there was interaction of these people and the indigenous peoples. This gave hi storians physical evidence that coincided with the oral sagas. All this evidence pre-dates European arrival by as early as 500 years.It is also believed that the West Africans came to the New World centuries before the arrival of Columbus. Ivan Van Sertima is one of many who argue that West Africans made contact with the new World before Columbus. According to Sertima the Africans travelled from the African coast from the north to the west and crossed the Atlantic. According to the famous Egyptian Scholar, Ibn Fadi Al-Umari, in 1342, there were two large voyages across the Atlantic Ocean, before Columbus’ voyage, both of these voyages were pioneered by one man, Mansa (king) Abubakari II. In the year 1311, Abubakari abdicated his thrown to Mansa Musa.Not a son of his son but in fact his brother. He (Abubakari) equipped 1000 of his ships with the finest men, sorcerers, physicians, sailors and navigators. Every ship had supply ship attached to it. The number of ships totalled 20 00. The other 1000 ships were loaded with foodstuffs, drugs, fruits and drinks to last his team for 2yrs. It was believed that Abubakari arrived on the other end of the Atlantic in the year 1312. Proof of the Malian expedition can be noted in the names given to places in Haiti as the Malians renamed places after themselves. Examples of such are Mandinga Port, Mandinga Bay and Sierre de Mali.It is said that the African mariners that came to the western hemisphere were looking for trade and knowledge of what lied beyond their coasts. They brought with them flora and fauna, cloth, their scientific knowledge, technology and the arts. Modern experiments have shown that the ancient African boats could have made the journey across the seas to the new world as they were strong enough. Boat builders in Central Africa’s Lake chad made a papyrus craft that was sailed from North Africa to Barbados in eastern Caribbean in 1969, there were similar journeys that showed that even the small b oats could with have survived these crossings.Some of the evidence that the West African’s were in fact present in the region before Columbus’ arrival are; the linguistic continuities in the region, an example of this is when it was recorded that the indigenous peoples referred to the Africans as ‘guanine’ which was the first piece of evidence that west Africans were in the region, it, however, was not seen as strong enough by many historians to hold up such a theory. There were no written evidence that they were there, it could be assumed that they could have been lost, or destroyed as it was seen that the Europeans were not always tolerant of these other cultures in their explorations.History has recorded some incidents where the writings of natives and precious metals and gems were destroyed (in the case of the precious metals and gems, they were used or melted down) by the Europeans when they came to the land of the natives, as they saw some of these a s pagan items. Another piece of evidence found by historians were the archaeological remains that were found, the age of these remains were dated back according to how deep the archaeologist had to dip for it.The successive layers of dirt only built up over time, so the archaeologists knew the date of the dirt layer then the date of the artifacts to the layer which was found. Additional evidence that supported the thesis that both these cultures came in contact came from clear evidence of the facial features of the images and figures, which were done using various materials such as clay, gold and copper that were found in the relics which were dug up.The images and figures found in the relics were unmistakably inspired by an African as the phenotypical and cultural characteristics were clearly of an African origin, this could be told by â€Å"†¦their colouration, the fullness of lip, prognathism, scarification, tattoo markings, beards, kinky hair, generously fleshed noses, and even in some instances, identifiable coiffures, head kerchiefs, helmets, compound earrings†¦Ã¢â‚¬  (Sertima 1976). † Also, there were huge head sculptures which were discovered in the Central and South America that also had African features.Skeletal remains which belonged is believed to have belonged to Africans were found. Further evidence is seen in the religious rituals of the people in Mexico, as their gods and ceremonies are closely modelled to those of the African society. Also, the use of shells as currency rather than just symbolic items and also the botanical continuities such as the presence of species of African origin, for example; banana, jack bean, yam and others. Other evidence which came directly from the natives themselves when they explained to the Europeans that they â€Å"received an alloy called guanine’ from the Africans†, the alloy which they spoke of consisted of a mix of precious metals. It was also noted that some of the artifacts of the natives which Columbus collected, such as the cloths used by the natives closely matched the weave, colouration and style of cloths used by African communities in Guinea. An explorer, Balboa, also recorded that he came across scattered groups of people who looked very much like Africans in regions that he had ‘discovered’.This shows that the Europeans themselves came across Africans in the region. There is also the scientific evidence (oceanography) which points to the fact that the Africans were very capable of getting to the new world before Columbus, The Atlantic World’s coastline was linked to the African coastline by the ocean currents which moved between the two areas, which meant that the Africans who were seen in the Americas would not have had any problems using these ways to make their way to the new world.In both cases, as relating the presence of the Nordics and the west Africans in the western hemisphere before Columbus, the main problem is t he fact that there are not much written accounts by the people themselves, and so it is easy to call the evidence inadmissible as in the world today facts are based on what is written in the books.There is, however, more admissible evidence for the Nordics as it relates to how they got the western hemisphere as there route can be traced easily, though it is said that the Africans got to the western hemisphere using Pacific current known as the Kouro-Siwo and the Equatorial currents of the Atlantic Ocean. In both case, settlements were uncovered, and evidence of things they left behind such as flora and fauna, personal items among other things.It can be said that though there was not much written accounts of their presence, there is sufficient evidence that they had, indeed, been present in the Americas in the pre-columbian era.BIBLIOGRAPHY Africaspeaks. com Bornblackmag. org Campbell, John and Heather Cateau. History for the Caribbean in the Atlantic World. Ghanaweb. com Shepherd, V erene Liberties Lost. Cambridge University Press, United Kingdom, Worker. org

Barriers to Health Promotion and Disease Prevention Essay

Health promotion has been defined as the process of enabling people to increase control over their health and to improve it. This process requires personal participation and supportive environments. For people with disabilities, however, personal participation is often limited by non-supportive environments. Lack of knowledge on how to modify programs to meet specific needs, poor attitudes, and unfriendly environments often creates insurmountable barriers to participation for many people with disabilities. While innovative medical technology has increased the life span of individuals with disabilities, little attention has focused on improving their health span. The reportedly high incidence of chronic secondary conditions seen in persons with disabilities, including pain, fatigue, low functional capacity, obesity, and depression, is often related to environmental conditions that include poor health promotion practices. Smith wrote: â€Å"People with disabilities therefore represent significant health needs and investment in health care resources, both in terms of the primary disability and secondary complications. Although the prevention of these conditions is important, of equal importance is to make living with them as healthy as possible, as many disabilities are life-long. Although health promotion may be significant in leading to lower levels of premature mortality, higher quality of life and lower health care costs for the general population, it has the potential to be even more significant for those already with a disability, whose quality of life and independence rely critically on their ability to maintain their narrow margin of health.† With the emerging concept that individuals with disabilities can improve their health in the same manner as anyone else, there is growing momentum for providing quality health promotion programs for people with disabilities. Maintaining health and wellness is especially important for people with disabilities because functional limitations that often accommodate a primary impairment (neurological dysfunction) may reduce a person’s capacity to engage in health promoting behaviors and result in a higher frequency of secondary conditions. These secondary conditions are defined as â€Å"†¦physical, medical, cognitive, emotional, or psychosocial consequences to which persons with disabilities are more susceptible by virtue of an underlying impairment, including adverse outcomes in health, wellness, participation and quality of life†. The purpose of this paper is to provide an overview of health promotion for people with disabilities in the areas of exercise, nutrition and health education, and to describe a health promotion service delivery model that addresses the gap in services between rehabilitation and community-based health promotion. The vast majority of people with disabilities are not obtaining the recommended amount of physical activity needed to confer health benefits and prevent secondary conditions (e.g., heart disease, obesity, and osteoporosis). In a study by Rimmer, it was found that less than 10 percent of adults with physical disabilities engaged in structured physical activity programs. A possible reason for this high level of inactivity may be linked to the number of actual and perceived barriers to exercise reported by people with disabilities. Transportation, cost of the exercise program, and not knowing where to exercise were listed as the three most common barriers. In a related study, Messent reported that the barriers to physical activity participation in adults with developmental disabilities were unclear policy guidelines in residential and day service programs; transportation and staffing constraints; limited financial resources; and limited availability of physical activity programs in the person’s community. While these external barriers may impose major limitations on exercise participation, internal barriers may also create obstacles to participation. Kinne reported that exercise self-efficacy and motivational factors were significant predictors of exercise maintenance in a group of adults with disabilities. Health disparities refer to differences between groups of people. These differences can affect how frequently a disease affects a group, how many people get sick, or how often the disease causes death. Many different populations are affected by disparities. These include †¢Racial and ethnic minorities †¢Residents of rural areas †¢Women, children, the elderly †¢Persons with disabilities While better nutritional habits are a major concern for most people with and without disabilities, there may be some specific differences in diet and nutrition guidelines pertaining to people with specific types of disabilities. Issues related to accessing healthy foods, determining food interactions with commonly used medications to control various secondary conditions ( pain, seizures, depression), and establishing specific requirements for food supplements ( vitamins, minerals, fluid intake) are all major concerns among people with certain disabilities. For example, people with spinal cord injury have a higher rate of bone loss after their injury, which increases their risk of osteoporosis. A few studies on persons with cerebral palsy and Down syndrome have also reported a higher incidence of osteoporosis. While it is the recommended daily allowance for calcium intake and vitamin D may need to be increased for certain types of disabilities to offset the rate of bone loss, recommen ded guidelines are not available. There are little data available to support this theory. There is a pressing need to conduct more research on various types of disabilities that have a reportedly higher incidence of bone loss, to determine the effects of exercise and nutritional supplements (calcium, vitamin D) in reducing or slowing the progression of this condition. Health education can have a measurable impact on empowering people with disabilities to improve their own health. For example, people with depression, manic depression, schizophrenia etc. should practice medication management with the assistance of a physician or nurse practitioner. Many states offer education classes dealing with communication with family members and the public along with skills on how to cope with mental illness. There are also cooking, cleaning, and hygienic classes and job training skills. In my experience job coaches are available to help ease the transition from unemployment to gainful employment practices. Many disabled individuals still experience discrimination from others who do not understand what mental illness is and don’t take the time to find out how to cope daily with a friend, family member or co-worker who may suffer from mental illness. In Belize Central America poverty is a big problem. In an article I read had this to say, â€Å"The Inter-American Development Bank (IDB) said Tuesday that it had approved a US$15 million loan to help Belize provide better basic health care, improve secondary education and strengthen its capacity to target, coordinate and evaluate social protection programs.†These measures will help the government achieve the goals of its National Poverty Elimination Strategy,† the IDB said in a statement. It said that one-third of the country’s population lives under the poverty line and the poorest sector of society lacks adequate basic health and secondary education services. â€Å"In some southern rural areas, like the Toledo district, 79 per cent of the population is poor and 56 per cent is classified as indigent. â€Å"The IDB said that in order to strengthen primary health care for the most vulnerable sectors, the funds will support government plans to increase enrolment in the National Health Insurance (NHI) pilot program.†It will also protect the 2009-2010 budget lines needed to at least maintain NHI coverage at 95 per cent of the population in south-side Belize City and 84 percent in the Southern Region. The National Alliance on Mental Illness (NAMI) is also addressing the significant barriers to mental health care experienced by African American, Asian American and Pacific Islander, American Indian, and Latino/Hispanic populations. NAMI is developing national partnerships and strategies to overcome the crisis. There is also increasing emphasis on improving quality of health care within the existing services in the United States. To achieve quality, there must be: 1. Improved access to care for all people. 2. Appropriate and acceptable treatment plans that incorporate multidisciplinary knowledge. 3. A workforce of sufficient numbers and qualifications. 4. Agreement on indicators for health care quality. 5. Responsible practices and follow-through on the part of patients. One study of infants revealed the cost of hospitalizing premature infants, the need to improve prenatal care to women at high risk for delivering preterm or low-birth-weight infants, and the need to improve outcomes for those infant. There is still so much to be done to increase health and the quality of life in persons with disabilities and those with chronic health issues. Health promotion has been defined as the process of enabling people to increase control over their health and to improve it. This process requires personal participation and supportive environments. Reference Rimmer JH, (1999). Health promotion for people with disabilities: the emerging paradigm shift from disability prevention to prevention of secondary conditions Physical Therapy. 79(5), 495-502. Ravesloot C, Seekins T, Young Q, (1998). Health Promotion for People with Chronic Illness and Physical Disabilities: The Connection between Health Psychology and Disability Prevention Clinical Psychology and Psychotherapy. 5, 76-85. Thierry JM, (1998). Promoting the health and wellness of women with disabilities. Journal of Women’s Health. 7(5), 505-507. Stuifbergen, Alexa K., PhD, RN, Heather Becker, PhD, and Dolores Sands, PhD, RN, (1990). Barriers to health promotion for individuals with disabilities Family & Community Health. Smith RD, (2000). Promoting the health of people with physical disabilities: a discussion of the financing and organization of public health services in Australia Health Prom Int. 15, 79-86. 13(1), 11-22. Belize to receive IDB funds for health, education. (2009, Oct 07). BBC Monitoring Americas. Retrieved from http://search.proquest.com/docview/460151112?accountid=32521

World Religions Report Assignment

World Religions Report Assignment Buddhism is a religion that I had never explored prior. Through my interview, I have found that Buddhism is an interesting religion. Buddhism was founded by Siddartha Gautama, and eventually, he became the Buddha. His intentions were not to form a new religion, only to modify an older one. Brahmanism, or Hinduism, had become very orthodox and Siddartha was a minor king of Northern India. One day, he ventured outside the palace walls and saw how life really was. Inspired, Siddartha left his home and family to look for the meaning of life. For years, he listened to and studied with the Indian wise men; then he turned to meditation. Discouraged from not finding the answer he wanted, he sat under a fig tree. Siddartha determined that he sat there until he found the answer, this lasted 49 days. It finally came to him, and he became Buddha. Buddhism was founded.Golden Buddha Statue of Gold Buddhism ReligionBuddhism is a reformed version of Hinduism, which includes the Four Noble Truths. Th e Four Noble Truths are the foundation for all forms of Buddhist philosophy:1. There is suffering.2. Suffering is caused.3. Eliminating the causes of suffering can extinguish suffering.4.The way to extinguish the causes of suffering is to follow the Middle Way stated in the Eightfold Path (Fisher, 2005).The Eightfold Path also comes from Buddha. It teaches to practice moderation. It is the practical side of Buddhism. If followed, one may achieve true enlightenment, or nirvana. Buddha believed that you could live a perfect life and not have to continue in the samsara. The basic way to this is the Eightfold Path, which says to practice moderation in these areas:1. Right views. You must have the right mindset.2. Right intent (or right resolution) a person must want actively to...

Law of Tort Master Case Study Example | Topics and Well Written Essays - 2000 words

Law of Tort Master - Case Study Example Stevenson (1932). It is well established that an employers owes a duty of care to his employee. In a negligence action, the employee will have to show that the employer's conduct fell below the standard that could be expected of reasonable employer. Because of the indirect relationship between Harry's wife and the three companies, the neighbour test should be considered. The courts will consider the interests of the victims whilst being fair to the said negligent parties. This brings in the question of sufficient relationship of proximity between the plaintiff and the defendant. 1 Proximity', does not mean physical. It is based on reasonable foreasibility. For example in Donoghue V Stevenson (1932). P's friend purchased a bottle of ginger beer manufactured by D and gave it to P. P drank most of the bottle but then noticed the decomposed remains of a snail in the bottom of the bottle. P subsequently became ill and sued D in negligence. D's defence was that he did not owe a duty of care to P because there was not contract between D and P. (Purchaser was P's friend) It was held that a contractual link should no longer be the unliquidated - damages determined by the court and previously not agreed by parties test for determining whether or not a duty of cares was owed. The House of Lords stated that a duty of care is owed to any person who we can reasonably foresee will be injured by our acts or omissions. The court described such persons as 'neighbours'. It was held that D could reasonably foresee that somebody apart from the original purchaser may consume his product and therefore P was held liable. 2 In the same argument, Betty could claim that despite not loving a contractual link with the three companies, they are liable for her injury. The plaintiff must show that as a result of breach of duty, she has suffered some damage: a) The damage must be caused to a substantial extent by the defendant's conduct. b) The damage must be sufficiently closely related to the negligent act, it must not be too remote. c) In most cases, the damage must be either physical injury to the plaintiff's person or property or economic loss consequential upon. The said breached duty of care by the three companies to Betty Bloke is arising due to their relationship with her husband, Harry. Harry worked for the three companies in a period of 35 years. He was employed by the companies. This implies there was a contract of employment between the companies and Harry Bloke, either expressly or otherwise. The contract of employment is a contract of service and not for services. Under a contract of service, a person places his/ her labour at the disposal of another and thus the relationship is constituted of employer and employee e.g. in the case of a chauffeur. In contract for services, the relationship is that of employer and independent contractor e.g. in the case of a taxi - driver. This distinction is important to determine general liability of torts within employment. (Dobson, P and Schnithoff, 1991). The employment protection (consolidation) Act 1978, (E.P.C 1978) S. 153 (1)